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Binu Binu Soap 5

When Karen Kim hung up her product-director hat at the online retailer La Garçonne early last year, she set out to translate that same spirit of modern refinement into her handmade beauty line, Binu Binu (Korean for “soap soap”).

Inspired by the country’s famed spa rituals and cultural touchstones, Kim’s nourishing formulas feature ingredients like crushed sesame seeds, fine clay, and boricha—a detoxifying roasted-barley tea ubiquitous in Korean households. “At the end of the day, you have this physical object that you created,” says the Toronto native. “There’s something satisfying about that.” 

Vogue - February 17, 2016